The spectacular victory of Mahagathbandhan led by Shri Nitish Kumar in Bihar Assembly Election, 2015 has proved one thing beyond doubt that Prashant Kishor is the best election manager of the contemporary India.
Prashant was instrumental in branding the image of Narendra Modi during the 2014 Lok Sabha election. He was behind many successful campaigns, including famed ‘Chai Pe Charcha’.
Profile of Prashant Kishore
Prashant Kishore is from Bihar. His father is a well-known doctor in the Bhohpur region. He has completed entire education from Patna.
Prashant started to work as a health care activist first in Bihar and later in Andhra Pradesh - Telangana Region. His worked attracted the attention of WHO who recommended his name to UNICEF. He worked with various UN organization and even went to Chad, Africa as a health care professional. At Chad, he read a Planning Commission Report on the status of health in India. He wrote a letter to the PMO - Manmohan Singh was the PM - and showed them that Gujarat is also a backward state when it comes to health. Glad to see the report, the PMO forwarded it to Narendra Modi who was the CM of Gujarat. Modi was startled to see the report and instantly asked his officials to contact Prashant in Chad. He wanted to meet him personally to guide him in improving the condition of health among poor. Prashant came to Gujarat and started to work for Modi from 2011. Modi was quite impressed with Prashant and gave him more responsibility. Both of them were coming closer. When Narendra Modi decided to launch him as a prospective PM candidate, he selected Prashant for the brand management and also oversee Social Media activities. Prashant launched CAG and started to work for NAMO4PM project. Needless to say, he was successful.
Narendra Modi under pressure from Amit Shah and other senior party leaders decided to break relationship with Prashant. Miffed with this, Prashant founded IPAC – Indian People’s Action Committee. It is basically an election management consultancy firm.
|Modi with Prashant Kishor|
Prashant Kishor is a master of brand management in the politics. He turned the image of Narendra Modi into a development icon. He has deep understanding of the new age communication methodology, including social media websites like Twitter and Facebook.
Prashant with Nitish
It was BJP leaders who compelled Modi to not let Prashant working for the party. They were not comfortable in sharing the credit for success in Lok Sabha election with and outsider and professional Prashant Kishore.
That was nothing short of a boon for Nitish Kumar led JDU. They instantly contact Prasant Kishor and asked the team to manage their election campaigns. Prashant and his team came to Bihar in March, 2015 and they started to make strategies. The poster war started by JDU and Har Ghar Dastak campaign were brain child of Prasant Kishor. He also managed Nitish Kumar Twitter and Facebook account.
Further, Prashant Kishor team was instrumental in finding relevant facts to counter all elections speeches of Narendra Modi. He never allowed BJP to go ahead in the war of perception.
The result is before everyone to see. Prashant Kishor has once again proved his acumen. Amit Shah must be itching his bald head for that decision where he convinced Modi to ditch Kishor in favor of local satraps like Kailash Vijayvargiya.
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