Patanjali Ayurveda started by Baba Ramdev and Balakrishnan has become one of the biggest success stories of Indian business in the world of FMCG. It has threatened to destabilized big MNC players like Unilever, P&G and others. It has also dented the market of Indian herbal companies like Zandu and Dabur.
Patanjali has become a case study in top business schools around the world. Top executives of MNCs are scratching their heads to find a way to counter the marketing onslaught of it.
One the other hand, there is another ayurvedic company which is creating ripples. That is Sri Sri Ayurveda. It is owned by Sri Sri Ravi Shankar led Art of Living Foundation. It is widely believed that within next few years, Patanjali will have a strong competitor in the form of Sri Sri Ayurveda. The later has already made a strong foot print in the South Indian markets.
Patanjali Vs. Sri Sri Ayurveda
In this perspective, many marketing gurus are comparing these two firms. Which one of them has greater potential and which is going to rule the herbal market in future is the question being pondered over.
Studying the market trends, it becomes quite obvious that Patanjali is leading. The company is expected to touch Rs. 5, 000 Crore revenue in next 2 – 3 years. Sri Sri Ayurveda is not able to cope up with the marketing campaigns run by Patanjali. Further, Baba Ramdev has entered the lives of Indians through his Yoga streaming. Ravi Shankar has also developed Sudarshan Yoga, but that is not popular.
Ravi Shankar has more followers than Ramdev. But, there is little bit of difference. Ravi Shankar has always taught Art Of Living, as the name of his foundation indicates. His teachings centered around living life fully and avoiding conflicts. On the contrary, Baba Ramdev from his initial days centered his focus on healthy life. That is what made the basic difference when both of them entered the market.
Further, Sri Sri Ayurveda has no match of Ramdev’s line of Packaged Food Products and Personal Care. Though, it must be mentioned here that Sri Sri has given tough competition to Patanjali in the arena of body lotions as well as energizers.
Purpose of Making Money
People keep on criticizing these spiritual foundations making money through these means. Though, they are not doing anything illegal.
However, there is a basic difference between these ayurvedic firms and others. For example, Patanjali has a written undertaking that none of the board members will earn a penny from money made through Patanjali Ayurveda. Ramdev and Balakrishnan do not take anything. The same is the story of Sri Sri Ayurveda.
Both of these firms are completely not-for-profit. There is also no denying that they are making huge sums of money. But, money is being used to sustain charity work undertaken by the mother foundation apart from running their spiritual campaigns.