Chinese mobile
companies have seen increasing market share in the Indian smart phone market.
Xiaomi, Oppo and Vivo are among top five selling brands in India. Other Chinese
brands in the reckoning are Lenovo, One Plus, Huvaie and LeEco. Of these, Oppo
and Vivo are having great success since last one year. They are also going out
for carpet bombing when it comes to marketing. You can see advertisements of
these two companies on almost every television programs in all languages in
India. It seems Oppo and Vivo are fighting a serious battle because both of
them are luring customers on the same pattern – camera.
Along with Oppo
and Vivo, there is One Plus which is for high end customers. One Plus has also
got niche market share, but this brand doesn’t seem to be in direct competition
with Oppo or Vivo because of different pricing points.
Who Owns Oppo,
Vivo and One Plus?
You are well
aware of the fact that Oppo, Vivo and One Plus are Chinese brands. But, do you
know the parent company. OK. Let me tell you.
The parent
company of all these three smart phone brands is BBK Electronics.
Yes, you read it
rightly.
These three
brands are owned by the same Chinese companies. The battle you see between Oppo
and Vivo is fake and has been designed to check mate users who are planning to
buy a smart phone in the Rs. 10,000 – 15,000 price range. You may be left with
very few options because of heavy marketing campaign.
It must be
mentioned here that BBK Electronics also follows the same marketing technique
in other market also, including in China. However, they are not so successful
in China as in India. That is why they have opened four manufacturing plants in
India to satisfy huge demand. One Plus, which is also owned by the same
company, is not manufactured in India. Rather it is manufactured in China and
exported to India.
To make it
short, both One Plus and Vivo are wholly owned subsidiaries of Oppo, which in
turn is owned by BBK Electronics.
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